Micro-Influencers & Content Creators: Because Nobody Wants to See Another #OOTD in a Private Jet
- De-Fynit
- Jul 22, 2024
- 3 min read
Micro-Influencers The Struggle is Real: When Your Biggest Brand Deal is a Bag of Chips
The world of influencers is taking a huge left turn, and we mean one of those turns that Beyoncé told us about, as everything you own in a box is to the left. Higher follower counts and large sponsorships are not in that closet; instead, it's micro-influencers, content creators, and UGC creators with high engagement and reaches who are being pushed to the forefront of the feed. Studies have shown that micro-influencers can generate engagement rates six times higher than macro-influencers (those with over one million followers)Remember Monet McMichael, the wax whisperer/vlogger extraordinaire? Yeah, those were the days micro-influencer Monet's slaying runways like a boss and dripping in 7 million followers. We always love her for being, well, Monet - authentic and one-of-a-kind. Looks like staying true to yourself is the real glow-up after all.
You're probably wondering what it is that's making this new wave of micro-influencers so popular. Well, it's not their $100,000 brand deals; nope, it's their authenticity. We, as the audience, aren't silly; we are probably the best critics. Have you ever watched a larger influencer and thought this didn't feel natural? It feels a bit staged, or the review might be false, like an ad. Well, that's what makes micro-influencers and content creators different; they give you their raw, organic views on those ten identical lip-liners.
Another major game changer among the creators is the direct connection. Hey, we all love the Pinterest aesthetic feeds, but that's not real life; we don't all have it together, and sometimes we are a mess scrolling through social media with messy hair, cookie crumbs, and ten cups and two plates in our room. Yes, we've all been there. Micro-content creators show this side, even with their edits or simple videos. Their willingness to build communities through responses, offers, and listening to recommendations makes them Instagram's algorithm favourites.
In typical De-FNYIT fashion, we have the top six micro-influencers and content creators, ranging from 1,000 to 100,000 followers, who are not only shaking up the beauty industry but also our feeds.
Top six micro-Content Creator
Lupita Garcia
Lupita Garcia isn't just another influencer; she's a trendsetter on the rise. Scoring a spot on the 2023 Sephora Squad proves she's got the skills to pay the bills. "Can you pay the bills, Destiny's Child?" and her followers love her for it.
Katie Green
Social media influencer Katie Green is challenging traditional notions of girlhood. Her content invites viewers to join her on a journey of self-discovery, showcasing everyday experiences like getting ready or visiting the salon, but without limitations. It's a refreshing perspective that celebrates the multifaceted nature of being a girl.
Marisa Martins
Digital creator Marisa Martins is a force to be reckoned with. Her elegant aesthetic and relatable motherhood content have captivated a loyal audience. But Marisa is more than just a pretty face. A savvy businesswoman, she champions black-owned businesses in art, fashion, beauty, and lifestyle, collaborating with Danielle Fontaine.
Tabitha May
Forget following the crowd; Tabitha is carving her path in the digital world. This 23-year-old London firecracker isn't afraid to be unapologetically herself, and her infectious energy is captivating. Prepare to be surprised, inspired, and maybe even a little obsessed with her unique perspective.
PARISSA
Forget endlessly scrolling for beauty inspiration – PARISSA's got you covered. This London social media guru has become a go-to source for all things beauty, consistently delivering innovative hacks and trendsetting looks.
Hol Clarkson
Calling all foodies! Leeds influencer Hol Clarkson takes you on a visual adventure through the world of food and travel. Expect mouthwatering close-ups of delicious dishes alongside stunning travel experiences that will have you itching to pack your bags.
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